by Editorial Team | Nov 3, 2021 | DEI, Multicultural Marketing
By Misha Gandhi Unlike their parents and previous generations of Asian Americans, today’s Asian youth are more outspoken and active in civic movements. They take action for themselves to represent their Native, Hawaiian, Asian American, and Pacific Islander...
by Editorial Team | Nov 3, 2021 | Culture, DEI, Multicultural Marketing
By Brittany Chiu Jackie Robinson became the first black player to be inducted into the MLB Hall of Fame while Roberto Clemento the first Hispanic player in 1973. But what about Asian players? Baseball has been a hot sport in Japan, Korea, Taiwan, and the...
by Editorial Team | Nov 2, 2021 | DEI, Multicultural Marketing
By Iris Yim More than a year and a half later, we’re still living in the middle of the pandemic. The pandemic no doubt has left indelible marks on every aspect of our lives, and along with it the way to communicate and engage consumers. The pandemic has exposed...
by Editorial Team | Aug 3, 2021 | DEI, Multicultural Marketing
By Roben Allong, Patricia Lopez, Iris Yim COVID-19 has been a jarring wakeup call. While the idea of traditional research on ethnic consumers and their disparate COVID-19 experiences is certainly not a groundbreaking proposition, what clearly will be evident...
by Editorial Team | Aug 2, 2021 | Culture, DEI, Multicultural Marketing
By Roben Allong, Iris Yim, Patricia Lopez This article is a follow-up article to an article published last year. This article is also published in the July issue of Quirk’s magazine. Here is the link to the article https://lnkd.in/eHyMkNf Covid’s...
