by Editorial Team | Nov 6, 2023 | AI, Asia, Asian American, Culture, DEI, Multicultural Marketing, Research Projects
By Iris Yim Over the past three weeks, I have had the opportunity to attend three conferences in marketing and adverting in different parts of the world and observed different reactions and approaches to integrating AI in the creative industry. The ANA...
by Editorial Team | Jul 30, 2023 | Culture
Sparkle Change has participated for the first time ever in the Chicago Chinatown Summer Fair 2023! CONGRATULATIONS to VIKRAM for winning July 29’s lucky draw of $100 and to KEVIN for winning July 30’s lucky draw of $100. Thanks for being a member of the...
by Editorial Team | Jan 19, 2023 | Asian American, Culture
By Caitlyn Chun What exactly is the Chinese zodiac and how did it come about? The Chinese zodiac, sometimes referred to as Shengxiao (生肖, which literally translates as “born resembling”), is a cycle that lasts for a total of 12 years, and...
by Editorial Team | Jan 6, 2023 | Asian American, Culture, DEI, Multicultural Marketing
By Brittany Chiu American Girl, the doll maker, recently just released their “Girl of the Year” for 2023. Her name is Kavi Sharma, short for Kavika. As you might have guessed from the name, Kavi is Desi. She’s from New Jersey and loves to sing...
by Editorial Team | Nov 27, 2022 | Culture, DEI, ERG, Multicultural Marketing
By Brittany Chiu I have a love-hate relationship with my name—Brittany. My father said that he liked the name for what it is, but I always suspected that it was because my older cousin is named Tiffany. I don’t think there is any name out there in the world...
by Editorial Team | Nov 22, 2022 | Culture, DEI
By Iris Yim According to the Census 2020, the Asian population in the US has grown 38.6% from 2010 to 2020. North Carolina is one of the states with the fastest growth rate in the Asian population (68.4%). One sign of the vibrant and growing Asian population in the...
