Blog
From Las Vegas to New York and Seoul, My Crash Course on AI and Its Impact in Marketing and Advertising from Global Conferences
By Iris Yim Over the past three weeks, I have had the opportunity to attend three conferences in marketing and adverting in different parts of the world and observed different reactions and approaches to integrating AI in the creative industry. The ANA...
Exploring the Intersection of Multicultural Marketing and AI
By Iris Yim The world of multicultural marketing faces a double-edged challenge - the aftermath of the affirmative action ruling and the often-overlooked AI revolution. Last week, I attended the 2023 ANA multicultural marketing conference in Las Vegas, where...
Chicago Chinatown Summer Fair 2023
Sparkle Change has participated for the first time ever in the Chicago Chinatown Summer Fair 2023! CONGRATULATIONS to VIKRAM for winning July 29's lucky draw of $100 and to KEVIN for winning July 30's lucky draw of $100. Thanks for being a member of the Sparkle Change...
Blasian March, A New Generation of Activism: The Journey of Self-Discovery and Asian, Black, and LGBTQ+ Solidarity
By Brittany Chiu An exclusive with Rohan-Zhou Lee. Rohan Zhou-Lee, pronouns They/Siya/祂 (Tā), is a Queer/Non-Binary (gender Firebird) Black Asian author, dancer, and organizer in New York City. Zhou-Lee is the founder of the Blasian March, an initiative to...
Happy Lunar New Year
By Caitlyn Chun What exactly is the Chinese zodiac and how did it come about? The Chinese zodiac, sometimes referred to as Shengxiao (生肖, which literally translates as "born resembling"), is a cycle that lasts for a total of 12 years, and each year is...
Kavi Sharma, American Girl’s 2023 Girl of the Year
By Brittany Chiu American Girl, the doll maker, recently just released their "Girl of the Year" for 2023. Her name is Kavi Sharma, short for Kavika. As you might have guessed from the name, Kavi is Desi. She's from New Jersey and loves to sing and dance. Her...
The Fastest-Growing Voting Bloc that Shifts Political Map – How to Capture Asian Voters in a Narrow Election
By Brittany Chiu Asian Americans as the Fastest-Growing Voter Bloc Asian Americans are the fastest-growing voter bloc. The 2020 election cycle and the 2022 midterm election exit polls proved that there is much-untapped potential. If both parties do not...
Say My Name
By Brittany Chiu I have a love-hate relationship with my name—Brittany. My father said that he liked the name for what it is, but I always suspected that it was because my older cousin is named Tiffany. I don’t think there is any name out there in the world...
Celebrating Unity through Korean Culture – Inspiration from the 2022 KoreaFest in Raleigh, NC
By Iris Yim According to the Census 2020, the Asian population in the US has grown 38.6% from 2010 to 2020. North Carolina is one of the states with the fastest growth rate in the Asian population (68.4%). One sign of the vibrant and growing Asian population in the...
Asian American Youth Activism and the Passing of TEAACH in Illinois
By Misha Gandhi Unlike their parents and previous generations of Asian Americans, today’s Asian youth are more outspoken and active in civic movements. They take action for themselves to represent their Native, Hawaiian, Asian American, and Pacific Islander...