From Las Vegas to New York and Seoul, My Crash Course on AI and Its Impact in Marketing and Advertising from Global Conferences
By Iris Yim Over the past three weeks, I have had the opportunity to attend three conferences in marketing and adverting in different parts of the world and observed different reactions and approaches to integrating AI in the creative industry. The ANA...
Exploring the Intersection of Multicultural Marketing and AI
By Iris Yim The world of multicultural marketing faces a double-edged challenge - the aftermath of the affirmative action ruling and the often-overlooked AI revolution. Last week, I attended the 2023 ANA multicultural marketing conference in Las Vegas, where...
Chicago Chinatown Summer Fair 2023
Sparkle Change has participated for the first time ever in the Chicago Chinatown Summer Fair 2023! CONGRATULATIONS to VIKRAM for winning July 29's lucky draw of $100 and to KEVIN for winning July 30's lucky draw of $100. Thanks for being a member of the Sparkle Change...
Blasian March, A New Generation of Activism: The Journey of Self-Discovery and Asian, Black, and LGBTQ+ Solidarity
By Brittany Chiu An exclusive with Rohan-Zhou Lee. Rohan Zhou-Lee, pronouns They/Siya/祂 (Tā), is a Queer/Non-Binary (gender Firebird) Black Asian author, dancer, and organizer in New York City. Zhou-Lee is the founder of the Blasian March, an initiative to...
Happy Lunar New Year
By Caitlyn Chun What exactly is the Chinese zodiac and how did it come about? The Chinese zodiac, sometimes referred to as Shengxiao (生肖, which literally translates as "born resembling"), is a cycle that lasts for a total of 12 years, and each year is...
Kavi Sharma, American Girl’s 2023 Girl of the Year
By Brittany Chiu American Girl, the doll maker, recently just released their "Girl of the Year" for 2023. Her name is Kavi Sharma, short for Kavika. As you might have guessed from the name, Kavi is Desi. She's from New Jersey and loves to sing and dance. Her...
The Fastest-Growing Voting Bloc that Shifts Political Map – How to Capture Asian Voters in a Narrow Election
By Brittany Chiu Asian Americans as the Fastest-Growing Voter Bloc Asian Americans are the fastest-growing voter bloc. The 2020 election cycle and the 2022 midterm election exit polls proved that there is much-untapped potential. If both parties do not...
Say My Name
By Brittany Chiu I have a love-hate relationship with my name—Brittany. My father said that he liked the name for what it is, but I always suspected that it was because my older cousin is named Tiffany. I don’t think there is any name out there in the world...
Celebrating Unity through Korean Culture – Inspiration from the 2022 KoreaFest in Raleigh, NC
By Iris Yim According to the Census 2020, the Asian population in the US has grown 38.6% from 2010 to 2020. North Carolina is one of the states with the fastest growth rate in the Asian population (68.4%). One sign of the vibrant and growing Asian population in the...
Asian American Youth Activism and the Passing of TEAACH in Illinois
By Misha Gandhi Unlike their parents and previous generations of Asian Americans, today’s Asian youth are more outspoken and active in civic movements. They take action for themselves to represent their Native, Hawaiian, Asian American, and Pacific Islander...
Asian Americans and BLM from Blasian Perspectives
By Jungmi Kim and Caitlyn Chun The Black Lives Matter (BLM) and Stop Asian Hate (SAH) movements not only underscore the complicated issue of racial relations in the US, the ingrained systematic racism but also inter-group bias and tensions between Asians and...
Hit a Home Run for Asians
By Brittany Chiu Jackie Robinson became the first black player to be inducted into the MLB Hall of Fame while Roberto Clemento the first Hispanic player in 1973. But what about Asian players? Baseball has been a hot sport in Japan, Korea, Taiwan, and the...
DEI Research Do’s and Don’ts
By Iris Yim More than a year and a half later, we're still living in the middle of the pandemic. The pandemic no doubt has left indelible marks on every aspect of our lives, and along with it the way to communicate and engage consumers. The pandemic has exposed and...
The Birthplace of Meat Substitutes
By Brittany Chiu Plant-based proteins have been all the rage with companies such as Beyond Meat, Impossible Foods, Perfect Day and Eat Just with their meat-free dishes highly popular among vegan and non-vegan consumers. According to Ipsos Retail...
One size doesn’t fit all – Post Covid-19 Implications for Marketing Research and Marketing
By Roben Allong, Patricia Lopez, Iris Yim COVID-19 has been a jarring wakeup call. While the idea of traditional research on ethnic consumers and their disparate COVID-19 experiences is certainly not a groundbreaking proposition, what clearly will be evident...
One Size Doesn’t Fit All Part 2: The Rise of Cultural Empathy and its Implications for Marketing Research and Marketing
By Roben Allong, Iris Yim, Patricia Lopez This article is a follow-up article to an article published last year. This article is also published in the July issue of Quirk’s magazine. Here is the link to the article https://lnkd.in/eHyMkNf Covid’s...